Performance marketing for B2B software, US & Canada
We run paid acquisition, landing pages and attribution as one team, and we measure all of it in pipeline.
Our team's work, through The Catalyst Act
Who we are
Vector is the B2B performance practice of The Catalyst Act. We're a senior team that learned performance marketing inside Daraz, part of Alibaba Group, and has run campaigns for some of the world's biggest brands.
We keep our client list short on purpose, so every account gets our full attention and our specialists can work closely with your team.
About The Catalyst ActSelected work
Three industries, three channels, one rule: every dollar has to come back.
Tamba · Digital product agency
Personology · iOS app
routines.club · Health and wellness
Our specialty
We run campaigns across industries, but B2B software is where we go deepest: long sales cycles, buying committees, and pipeline you can see in your CRM.
FintechHealthtechEcommerceProfessional servicesIndustrialEducation
3 to 9 month deals, tracked all the way to closed-won.
Ads that reach all six decision-makers, not just whoever clicks.
Results reported in HubSpot or Salesforce, not the ad platform.
Where we run spend
Don't stop measuring at the click.
What we do
Ads, landing pages and tracking usually sit with three different vendors. We run all four parts below as one team, so nothing leaks between them.
Ads that reach the whole buying committee, not just whoever clicks.
LinkedIn · Google · Meta · Reddit · ad creative tested weekly
Pages and offers built to turn clicks into booked meetings.
Page design and build · offer testing · demo-flow fixes
Every dollar tracked.
Conversion tracking · offline conversions · HubSpot and Salesforce reporting
Spend moves every week to whatever is producing pipeline.
Weekly reallocation · new channel tests · quarterly growth plan
Our technology
TestLead is the platform we're building for B2B paid acquisition. Landing pages, campaigns on every channel, lead tracking without a tag manager, bulk changes and AI insights all run on the same data, so nothing gets lost between tools.
A separate product with its own plans. You don't need TestLead to work with Vector, or Vector to use TestLead.
Ask about early accessWho we work with
We work with a small number of companies at a time. This is who we do our best work for.
Pipeline leak calculator
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What clients say about our team, from our work at The Catalyst Act
“What I really liked was the cautious approach on the spending. They did not just blindly go for the higher number.”
“Everything has been prompt, clear, and concise since day 1. TCA is invested in our success and willing to be a partner.”
Team
Senior specialists only. No account managers relaying messages.
B2B software companies at $5M+ ARR or Series B and beyond, selling into the US and Canada, with deals worth $10K or more a year.
We run paid acquisition, landing pages, conversion tracking and pipeline reporting as one team, measured on SQLs and pipeline rather than clicks.
So every client gets our full attention. Our specialists work closely inside each account, and that only works when they aren't spread thin.
Vector is The Catalyst Act's B2B performance practice. It has its own team and focus, and draws on performance marketing experience going back to 2020.
Tracking and quick fixes land in the first month. New campaigns are live by week six. Most pipeline impact shows between days 60 and 90.
[Confirm: Pakistan, working US hours.]
Every engagement is scoped to your goals and current spend. Book a call and we'll send a proposal within a week.
Tell us where you are. We reply within two business days, and if we're not the right fit, we'll say so.
We'll look at your site before we reply, within two business days. If we're not the right fit, we'll say so.